Googles AI Search Generative Experience is getting video and images

As of the current results, only 9.1% of participants stated they are using Google’s SGE more often now, with another 9.1% reporting their usage has remained unchanged. Notably, almost half of the respondents reported that they’ve decreased their usage, and the remainder haven’t had access to it yet. These results are part of a week-long survey that has about 9,000 views, so this isn’t the largest data set in the world. In the demo, I noticed that most of the ads are organic, i.e., free listings.

Google has been making regular updates to Search Generative Experience, including adding video and image support earlier this month. The Search Generative Experience (SGE) feature is currently available in preview mode for users who sign up for the Search Labs program. Even the most useful Yakov Livshits of innovations can take time to be fully integrated and accepted by consumers. And that’s what I’d read into these poll results; the decreased usage of generative AI search might reflect the normal cycle of early excitement, testing, and a more-gradual adoption of a new technology.

Google’s Generative AI Search: An Evolution, Not the End, of Blogging

The technology giant introduced the AI-powered search experience system, dubbed SGE, in May. Websites may have to focus more time and energy on creating engaging and interactive content that offers an even better user experience and more personalization than AI-generated answers. Additionally, certain types of content, such as videos, may also be featured in this new search format more often. As such, diversifying content formats may help content creators gain more visibility and traction online. Create content that answers conversational search queries and build out your topics in natural and informative ways to optimize for generative AI search. Google’s new search system leverages this powerful technology to deliver more accurate and comprehensive search results directly.

With the sheer size and popularity of Google as a search engine, the number of queries able to be studied will be unprecedented. Google SGE’s ability to analyze user queries and website content will allow it to train on the largest AI dataset ever seen before. This could allow the tool’s ability to improve exponentially faster than competitors like OpenAI and Yakov Livshits Bing Search. Google has already implemented similar features for services like restaurant online ordering, where transactions occur within the Google experience rather than having to send a searcher to a third-party website. The AI is trained on an extensive database of internet content, which it uses to generate a relevant response to a user’s search query.

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Or you can follow up with an additional question or even click the toggle button at the top right to dive deeper. While some SGE answers seemed to provide less value than typical SERP features, it’s important to remember that this is just the beginning of the future of AI search. Standard Google search results begin with image results from websites that offer social media logo packs and the ability to filter image results by criteria such as a transparent background. The mobile SGE response also includes a list of stores before returning to the official website in organic search results. To access SGE and other experimental features, you must sign up for the Search Labs waitlist.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

Let’s explore some of the potential threats and clear opportunities that have emerged in the wake of generative AI search. With cyber criminals now catching up with the evolution of technology, the need for tools to counter potential attacks should be considered, especially in powerful economies like the United States. The DAC8, which is expected to come into force in 2026, aims to provide EU tax authorities with the right tools to monitor and assess digital asset transactions to curb tax fraud and evasion. Check out CoinGeek’s Blockchain for Beginners section, the ultimate resource guide to learn more about blockchain technology.

When I first accessed Google SGE, most of its responses linked primarily to publisher websites. Now, some responses I received included links to official/branded resources. The novelty of ChatGPT helped it become the fastest-growing online consumer product in history, reaching an estimated 100 million users in two months. Microsoft quickly upped its investment in OpenAI, the creators of ChatGPT, and integrated its AI tech into Bing Search, seeing a 16% increase in traffic. Google too came out with Bard, a generative AI engine meant to compete with ChatGPT.

Given that we’re talking about a product used by almost everyone, often in life-or-death situations, this new version is much too quirky for prime time. When looking for a “Bluetooth speaker for a pool party,” for example, you may find important concerns like water resistance and battery life, as well as a wealth of alternatives to pick from. You may also enter conversational mode and further explore the issue by asking follow-up questions or selecting suggested next actions if you want to go deeper. In the Converse mode, Google SGE even makes it simple to ask follow-up questions and receives an appropriate response.

With Google and Microsoft vying for the lead in generative search, the competition between the world’s largest doors to the internet may fuel AI’s integration into our daily digital lives. The AI says the relevant law “does not discriminate on the basis of race and does not impose a federal mandate on traditionally state-regulated areas of power,” according to the majority opinion. After reading the AI’s blurb, I found some shades of significance in the accompanying NPR article that the AI could maybe have been clearer on, but for the most part the AI gave me what I needed. The way it churns human writing into algorithmic outputs is, thankfully, disclosed. The sources are linked off to the right side, and you’re welcome to click them. But if you just came for a straight answer to an open-ended question, you probably won’t click.

The future of Google SGE is one of ongoing transformation, striving to make search experiences more encompassing, engaging, and faster. Google’s Search Generative Experience (SGE) will continue to evolve, expanding the scope and diversity of its source materials and indicating a more generative future for search experiences. This query for the best place to buy a laptop showed sponsored shopping results before the SGE response with local search results.